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What You Need to Know about Counteroffers

December 18, 2024

Counteroffers are a common but complex part of the hiring process, and they can leave professionals wondering what their next move should be. While the promise of a higher salary or improved conditions can seem enticing, accepting a counteroffer often comes with hidden risks. In this blog, we’ll explore what counteroffers really mean for your career and why they might not be the best choice in the long run. 

2 men shaking hands over a job offer

Do 80% of People Who Accept Counteroffers Really End Up Leaving? 

The commonly cited claim that 80% of candidates who accept a counteroffer from their current employer end up leaving within six months has become a staple in recruitment discussions. However, this figure often stems from anecdotal industry observations rather than hard evidence or systematic research. Ken Davies, an experienced recruiter, explored this topic on LinkedIn, pointing out that while this statistic is widely shared, it lacks any robust data to substantiate it. 

It’s worth noting that recruiters, like any professionals, operate within a business model. They benefit when candidates accept new roles with their clients, which may naturally influence how counteroffers are framed in conversations. This doesn’t mean that counteroffer risks are overblown, but it does mean that candidates should approach the topic critically, considering both their recruiters’ advice and their own priorities. 

At the same time, the skepticism surrounding counteroffers is rooted in some valid concerns. A counteroffer may address surface-level issues like salary or title, but it rarely resolves deeper dissatisfaction stemming from management, work culture, or growth opportunities. Many employees who accept counteroffers eventually move on, though whether this happens at the dramatic 80% rate within six months is far from proven. 

For job candidates, the most important takeaway is to thoroughly evaluate the reasons you were considering leaving in the first place. A counteroffer might feel flattering or financially rewarding, but it could also leave underlying issues unresolved. On the other hand, employers should view counteroffers as a short-term retention strategy, recognizing that creating a positive and growth-oriented work environment is a more effective way to maintain long-term talent. 

While the 80% statistic may not hold up under scrutiny, it serves as a reminder to think long-term when deciding whether to accept a counteroffer or move forward in your career. Focus on what aligns best with your professional goals, not just on immediate incentives. 

How Often Are Counteroffers Issued and Accepted? 

Counteroffers are a prevalent aspect of the employment landscape, with a significant number of employers extending them to retain talent. According to a study by Achievers, approximately 67.5% of managers have extended counteroffers to employees who have announced their intention to leave. 

The likelihood of receiving a counteroffer can vary based on company size. Smaller companies, particularly those with 10 to 49 employees, are more inclined to make counteroffers, with 80% reporting such practices. In contrast, about 54.4% of larger companies with 250 or more employees have extended counteroffers 

When it comes to acceptance rates, the same study found that 55% of employees accepted their employer’s counteroffer. The primary motivations for staying included the familiarity and comfort of their current role (69%), perceived job security (56%), fear of change (37.6%), and existing workplace relationships (33.3%). 

These statistics highlight that while counteroffers are a common strategy for employee retention, their effectiveness can vary. Both employers and employees should carefully consider the underlying reasons for resignation and whether a counteroffer addresses those issues adequately. 

What Our Experience Tells Us About Counteroffers 

At Momentum Search Partners, we’ve seen firsthand how counteroffers play out in the legal industry. While the specifics can vary, our experience reveals a few consistent themes: 

  • Counteroffers Rarely Address Root Issues: In many cases, professionals seek new opportunities not solely for compensation but for reasons like career growth, leadership challenges, or workplace culture. A counteroffer may increase your paycheck, but it often leaves deeper dissatisfaction unaddressed. Candidates who accept counteroffers frequently find themselves back in the job market within a year for the same reasons that prompted them to look in the first place. 
  • Trust and Loyalty May Be Undermined: From an employer’s perspective, offering a counteroffer can feel like a necessary move to retain valuable talent. However, once an employee has signaled their intent to leave, trust may erode on both sides. Employers may question your commitment, while you may feel uneasy about being “bought back” rather than genuinely supported in your growth. 
  • Short-Term Gains Can Lead to Long-Term Costs: While a counteroffer may seem appealing in the moment, our experience shows that these decisions are often made under pressure, without fully considering long-term career implications. A higher salary may temporarily satisfy financial concerns, but it doesn’t always align with broader career goals. 
  • Employers Use Counteroffers Strategically: Employers often extend counteroffers as a stopgap measure to avoid the cost and disruption of hiring a replacement. While this may be a practical solution for the employer, it doesn’t necessarily reflect a renewed commitment to addressing your needs as an employee. 

 For job candidates, the decision to accept or decline a counteroffer is deeply personal and situational. However, in our years of recruiting experience, the professionals who prioritize their long-term goals over immediate incentives often find the most satisfaction in their careers. When faced with a counteroffer, consider the bigger picture: your career trajectory, personal values, and the reasons that led you to consider new opportunities in the first place. 

Counteroffers may seem like an attractive lifeline, but they are rarely the solution to long-term career fulfillment. 

What Factors Should Influence Accepting a Counteroffer? 

Deciding whether to accept a counteroffer from your current employer requires careful consideration of multiple factors beyond the immediate appeal of increased compensation. Here’s what to evaluate: 

  • Underlying Reasons for Job Dissatisfaction: Reflect on the initial motivations that led you to seek new opportunities. Issues such as limited career advancement, poor management, or a misaligned company culture are often not resolved by a counteroffer. Accepting a counteroffer without addressing these core concerns may result in continued dissatisfaction.  Impact on Professional Relationships and Reputation: Consider how accepting a counteroffer might affect your standing within the company. Colleagues and supervisors may question your loyalty, potentially leading to strained relationships and a lack of trust. This could impact future opportunities and your overall work environment.  Long-Term Career Goals: Assess whether staying with your current employer aligns with your long-term career aspirations. A counteroffer might offer immediate benefits, but it’s crucial to determine if it supports your professional development and growth in the long run. 
  • Work-Life Balance and Personal Satisfaction: Reflect on how the counteroffer affects your work-life balance and overall job satisfaction. If non-monetary factors like flexible working hours, commute time, or job fulfillment were reasons for considering a move, determine if the counteroffer adequately addresses these aspects. 
  • Employer’s Motivation: Understand why your employer is making the counteroffer. Is it a genuine effort to invest in your future, or a temporary solution to avoid the inconvenience of your departure? Recognizing their motivation can help you gauge the sincerity and potential longevity of the proposed changes. 

Is Accepting a Counteroffer a Good Decision? 

Deciding whether to accept a counteroffer is a deeply personal decision, and the right choice depends on your unique circumstances. While counteroffers can provide short-term benefits such as higher pay or a better title, they often come with complexities that require careful consideration. 

Potential Benefits: 

  • Improved Compensation: A counteroffer often includes a salary increase, which may address financial concerns. 
  • Familiar Environment: Staying with your current employer means avoiding the stress and uncertainty of starting over in a new workplace. 
  • Validation of Value: Receiving a counteroffer can be a confidence boost, signaling that your employer values your contributions. 

Potential Risks: 

  • Unresolved Issues: Counteroffers rarely address the root causes of dissatisfaction, such as a lack of career advancement, poor management, or cultural misalignment. 
  • Trust and Reputation: Accepting a counteroffer may affect how your employer and colleagues perceive your loyalty, potentially limiting future opportunities. 
  • Short-Term Fix: Research and anecdotal evidence suggest that employees who accept counteroffers often leave their roles within a year, indicating that the underlying issues may resurface. 

 To determine if accepting a counteroffer is a good decision, ask yourself the following: 

  • Have the core reasons for my initial decision to leave been genuinely addressed? 
  • Does the counteroffer align with my long-term career goals? 
  • Am I comfortable with how this decision may impact my professional relationships and reputation? 

Ultimately, the decision to accept or decline a counteroffer should balance immediate benefits with long-term implications. For some, a counteroffer may provide the stability and resources needed to thrive. For others, it may be a temporary solution to deeper challenges that are better addressed by exploring new opportunities. Carefully evaluate your options to make a decision that supports your personal and professional aspirations. 

Categories: Career Goals, Job Success, Salary

Jane Pollard

About Jane Pollard

Partner

A founding member of Momentum Search Partners, Jane manages all aspects of its operations, many of its client relationships, and also works a recruiting desk. She has successfully completed attorney searches ranging from executive-level general counsels and chief compliance officers to AGCs and compliance analysts for both for public and private companies, and has also placed attorneys at law firms. Jane obtained her JD with honors from the University of Texas and, prior to recruiting, was a commercial litigator in private practice with a large law firm and a CPA. She lives in Austin with her husband, who is also a lawyer, and spends her free time cycling and playing racquet sports. For questions, comments, or suggestions related to our blog, you can contact us via our website or visit Jane on LinkedIn.

Jennifer Nelson

About Jennifer Nelson

Partner

As a founding member of Momentum Search Partners, Jennifer has developed longstanding and invaluable relationships with both corporate in-house legal departments and law firms across the state of Texas. She handles complex searches that require deep industry knowledge and focuses on identifying high-caliber attorneys and compliance professionals. A native Texan and third generation Longhorn, Jennifer has two sons who followed her at The University of Texas. Jennifer lives in Austin with her husband a longstanding oil & gas attorney, and values her family, friends and faith. For questions, comments, or suggestions related to our blog, you can contact us via our website or visit Jennifer on LinkedIn.

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